Behind the Liberty Season’s Greetings collection [sponsored]

Liberty Christmas quilt

There’s no better place than Liberty at Christmas! Inspired by their recent Season’s Greetings collection, we talked with Mary-Ann Dunkley, Head of Design at Liberty Fabrics, to find what went into the creation of the fabric range.

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What was your initial starting point for designing the Season’s Greetings collection?

I was inspired by our incredible Christmas department which opens in the store in the run up to the holidays! It’s full of a beautiful range of objects that would make any home feel perfect for the holiday season. I especially love all of the tree decorations that we sell. This made me start to think about the idea of the Liberty Christmas tree. We drew the print Tree of Delight, inspired by the idea of a tree decorated in the beautiful glass baubles from our Christmas department. We then started to think about all the other elements that would make our Liberty Christmas complete – winter berries, poinsettias, Christmas stockings and wrapped presents were just a few of things that inspired us!

Liberty Christmas quilt

Where there any archive Liberty prints in this collection or are they all original designs?

At Liberty we are very lucky to have a rich archive of over 60,000 designs which is always a constant source of inspiration to us! We often use the archive as a starting point but then re-draw designs and edit them to make them relevant to a specific brief. For Season’s Greetings we referred to the archive for designs such as Poinsettia, Sparkling Forest and Holiday Berries. We also believe in using a mixture of new and archive-inspired designs as part of our collections. Tree of Delight and Festive Cheer were both new designs that we created for the collection, and were drawn and painted in our London studio.

Liberty’s Christmas department and displays are just as famous as their fabrics. Was it a challenge to create just one cohesive collection that represented the brand?

We love to wonder around the Christmas department when it’s installed in the store, it feels so magical and timeless, yet it is also full of surprises! This was something that we wanted to communicate within the collection, the magic and whimsy of the Liberty store at Christmas time.

We love the little details, such as the Liberty building bauble! Was it important to you to incorporate these elements that are personal to Liberty?

It was very important to me to make the collection feel very personal to Liberty. I loved the idea of a bauble in the shape of the store, hanging amongst all the other ornaments in the tree! With our Tree of Delight print, I thought that the Liberty building bauble might have been a souvenir that you’d buy from a visit to our store during the holiday season!

The colour palette isn’t the traditional red, green and gold. What made you include modern touches?

At Liberty during the holidays, we often have an element of surprise or doing things differently. I think this is what makes Christmas at Liberty so exciting! I felt our Season’s Greetings collection should also reflect this. We looked at traditional Christmas colours such as greens, golds and silvers but we also wanted to add in some more unexpected colours such as bright pink and mustard to give our Christmas colour palette a modern twist, while still also having some traditional green colours within the collection.

Liberty Christmas quilt

Most of the prints could be used in both modern and traditional sewing projects. Was this one of your aims for the range?

Absolutely, I was really determined that the fabrics could be used in both ways. I was also keen that all the fabrics would work well together. I think it could be fun within a project to mix and match some of the more traditional prints in the collection such as Holiday Berries with more modern prints like Sparkling Forest!

Tell us a little about the Lasenby quilting cotton the range comes on.

The Lasenby quilting cotton is slightly thicker than our tana lawn quality – it has been designed to be used for quilting and crafting projects alike. Despite its slightly heavier weight it is still very soft and wonderful for children’s dresses, cushions and homewares.

Liberty Christmas quilt

About EQS: EQS is a leading distributor of patchwork and quilting products established in 1996 to provide a wide range of high quality fabrics, wadding, threads and more to shops throughout the UK and Europe who share a passion for quilting. To find out more and view their range of products:

Find your nearest Liberty stockist


Doughty Brothers Ltd 100 Barrs Court Road, Hereford, Hereford & Worcestershire, HR1 1EG

Abbotstone House Hawes Market Hall, North Yorkshire, DL8 3QN

Alice Caroline Ltd Darkes Barn East, Conderton, Tewkesbury, GL20 7PP

Amanda’s Fabrics 2 Earl Road, Mold, Flintshire, CH7 1AJ

Axholme Quilting Shirley Dene, North Carr Road, West Stockwith, Doncaster, DN10 4BD

Black Mountain Fabric 29 Cross Street, Abergavenny, Gwent, NP7 5EW

Broadly Patchwork Ltd Unit 1, Wroxham Barns, Tunstead Road, Hoveton, Norfolk, NR12 8QU

City Cycle Centre 7 Market Street, Ely, Cambridgeshire, CB7 4PB

Coles Sewing Centre Ltd 90 Lower Parliament Street, Nottingham, Nottinghamshire, NG1 1EH

Copperfields 4 Mile Bridge Road, Valley, Anglesey, LL65 3HB

Craft Days 27 High Street, Saffron Walden, Essex, CB10 1AT

Fabric Mouse Unit 5, Station Road Business Park, Brompton On Swale, Richmond, DL10 7SN

Fletcher’s Patch Unit 111 Bradley House, Bradley Fold Trading Estate, Radcliffe Moor Road, Bolton, BL2 6RT

From Rags to Stitches 85 High Street, Maltby, Rotherham, South Yorkshire, S66 7BL

Gillies Fabrics 2 Peter Lane, York, North Yorkshire, YO1 8SW

Hollie’s Haberdashery 19 Barracks Court, Barracks Road, Newcastle-Under-Lyme, ST5 1LG

Mibs Fabrics 23 Innotec Drive, Bangor, Co.Down, BT19 7PD

MyBearPaw 50 Lochrin Buildings, Gilmore Place, Edinburgh, Midlothian, EH3 9ND

Owl Tree Crafts 24 Church Street, Sheringham, Norfolk, NR26 8QS

Patchfinders 159 London Road, Poynton, Cheshire, SK12 1LQ

Sarah-Louise Textiles 9 Tarrant Square, Tarrant Street, Arundel, West Sussex, BN18 9DE

Sew Creative Ltd 11 St Giles St, Norwich, Norfolk, NR2 1JL

Sew I Did 2 Regents Park, London Road, Nantwich, Cheshire, CW5 6LW

Sew Vintage 38 Market Street, Wells, Somerset, BA5 2DS

Sew-Drops Ltd 3 The Rookery, Newton-Le-Willows, WA12 9PW

Sewilicious 131 Outram St, Sutton In Ashfield, Nottinghamshire, NG17 4BG

Something Special Unit A Feathers Yard, Holt, Norfolk, NR25 6BF

The Bramble Patch Ltd West Street, Weedon, Northants, NN7 4QU

The Cosy Cabin Ltd Risby Barns, South Street, Risby, Suffolk, IP28 6QU

The Quilting Bee 28 Queens Road, Craig Y Don Llandudno, Conwy, LL30 1AZ

The Remnant House Ltd 26 Commercial Street, Harrogate, North Yorkshire, HG1 1TY

White Gecko Craft Lounge 13 Camms Corner, Dinas Powys, Vale Of Glamorgan, CF64 4QY


Material Needs Ltd

Fabric Chicks

Fabrics of Society

Frills and Froth

Monkey Boo Designs

Pete’s Treasure Trove

Rosie’s Craft Shop Ltd

Sew Box Ltd

Sunnyside Fabrics UK

The Sewing Hutch

Wool Warehouse

You, Me and Mabel