Trend alert! Scandi-style fashion house Gudrun Sjödén are realising their new Magical May range today, inspired by the height of spring. Get a taste of what the May collection has to offer with our chance to win vouchers to shop the range today. With up to £200 to spend, you could treat yourself to a whole new outfit, or splash out on their seriously stylish homewares*. Dive into Gudrun’s colourful world by visiting www.gudrunsjoden.com/uk today or read on to enter our giveaway below.
Trend alert: luscious pastels + Mediterranean sun
As quilters, one of our favourite things about Gudrun Sjödén is their celebration of colour. “The new range began with a happy watercolour that blossomed into a May collection,” founder Gudrun tells us, “filled with fruity pastels, romantic embroidery, lace and summer florals,” The Magical May collection is a ray of sunshine for your wardrobe, with a warm palette of mandarin, pink, sky blue and oriental green.
With decades of trend-spotting under her belt, Gudrun is an established colour pro. She opened her first shop in 1976 with a mission to sell bright and long-lasting, artfully crafted clothes to women of all ages, shapes and sizes. Now her brand has grown into a global design phenomenon, its conceptual catalogues on unbleached paper hotly anticipated by generations of women.
How to enter…
Fill in your details here to be in with a chance of winning your own outfit (up to £200) or homewares* to the same value. Or sign up for Gudrun’s colourful newsletters to receive a regular colour-boost to your inbox!
*This competition is open to UK entrants only. Winners can either choose their outfit in person from Gudrun’s London store or call up and the team will send your choices straight to your home.
You can spend these £200 vouchers on an outfit of your choice from Gudrun’s new May collection, shop their classic essential collection (organic cotton staples) or get colour therapy from their artsy summer collection (inspired by the godfather of colour, Van Gogh and the South of France). Or if you prefer to spend your winnings on their home range (see delicious taster below), you can spend up to £200 on these too, including towels, curtains and tablecloths, excluding larger items like rugs with an RRP over £200. We are majorly lusting after all of their tablecloths in the LPQ office.
If, like us, you’ve caught the Gudrun style bug, you’re invited to a summery store party on Saturday 20 May at their London store. Bring a friend for a colourful afternoon with drinks, nibbles, creative workshop and a freshly released design in store – everyone’s welcome! The party will take place from noon at Gudrun Sjödén 65-67 Monmouth Street, London.